Vehicle Make is well known as the manufacturer. Each manufacturer will have their own Models of vehicles and the year manufactured. The Automobile Data set has an extensive list of Makes and Models to choose from that have been sold or imported in the U.S., a number of which are no longer being manufactured:
| Acura |
Geo |
Mitsubishi |
| Alfa Romeo |
GMC |
Nissan |
| AM General |
Honda |
Oldsmobile |
| AMC |
Hummer |
Peugeot |
| Aston Martin |
Hyundai |
Plymouth |
| Audi |
Infiniti |
Pontiac |
| Bentley |
Isuzu |
Porsche |
| BMW |
Jaguar |
Ram |
| Bugatti |
Jeep |
Renault |
| Buick |
Kia |
Rolls-Royce |
| Cadillac |
Lamborghini |
Saab |
| Chevrolet |
Land Rover |
Saturn |
| Chrysler |
Lexus |
Scion |
| Daewoo |
Lincoln |
Smart |
| Daihatsu |
Lotus |
SRT |
| Datsun |
Maserati |
Sterling |
| Dodge |
Maybach |
Subaru |
| Eagle |
Mazda |
Suzuki |
| Ferrari |
McLaren |
Tesla |
| Fiat |
Mercedes-Benz |
Toyota |
| Fisker |
Mercury |
Volkswagen |
| Ford |
Merkur |
Volvo |
| Freightliner |
Mini |
Yugo |
Select each Make or manufacturer you would like to target to move that criteria into the Selected column. If you wanted to target ultra-luxury sports vehicle owners, who would tend to have some of the highest levels of disposable income, you might select the Ferrari, Lamborghini, and Maybach automobile makes to target.
PRO TIP: If you’re looking for Vehicle Type (4WD vs. AWD, gas vs. hybrid, car vs. truck), go to the Vehicle Information criteria.