Salesgenie’s consumer database gives you several powerful filters to identify households based on wealth, investment potential, and technology adoption. These filters help you target the right audiences for your products and services.

Wealthfinder: The Wealthfinder filter ranks every US household by wealth, using ranges from $0 up to $13,693,440+. This is a proprietary data element designed to measure household wealth, and it correlates strongly with factors like household income, investment activity, philanthropic giving, and other lifestyle behaviors. It’s ideal for businesses targeting affluent consumers.

Potential Investors
The Potential Investors filter allows you to segment consumers based on their likelihood to invest. Categories include Very Aggressive, Aggressive, Likely, Unlikely, and Unknown.

• Very Aggressive and Aggressive investors typically seek high profits and are active in financial markets
• This filter is especially useful for businesses offering financial services, insurance, estate planning, fundraising, or high-value products and collectibles

High-Tech Households: The High-Tech Households filter identifies households most likely to adopt and purchase the latest technology gadgets. A High-Tech Household consistently stays on the cutting edge of new consumer technology, making this a valuable segment for businesses selling electronics, software, or connected devices.