Salesgenie allows you to target households based on whether children live in the home and, when available, by specific details such as age, number of children, or gender. These filters are located under the Personal Info section.
Compliance Note: Some child-related filters, such as age, number, or gender, involve sensitive data. Depending on state laws, these filters may not always be available. Where they are allowed, you may be required to review and agree to the Terms and Conditions before moving forward with your search.
Children Present
This option allows you to target households where children are confirmed to be living in the residence.
- Select Yes to find only households with children
- Select No to exclude households with children
Child Age
This filter targets households with children of a specific age.
- Enter the age or age range of the child you want to include
- Keep in mind that this option may significantly reduce the number of matching records
- Use the broader Children Present filter if your results are too limited
Number of Children
This filter allows you to search based on how many children live in the household.
- Enter the number of children you want to target
- Like the Child Age filter, this selection may narrow your results considerably
- If counts are too small, default back to Children Present for broader coverage
Child Gender
This filter lets you target households by the child's gender in the home.
- Select Male or Female to refine your audience
- This is sensitive data, and results may be more limited
- If coverage is too low, default back to Children Present
Pro Tip
Because information on Child Age, Number of Children, and Child Gender is more limited and considered sensitive data, your search results may be smaller. Use the Children Present filter with a simple Yes/No selection for broader coverage.
