In the United States, age 65 is a major milestone because it is when many consumers become eligible for Medicare and Social Security. Reaching people just before they turn 65 is especially valuable for businesses such as insurance providers, financial planners, healthcare companies, and medical service providers.

Salesgenie allows you to identify these consumers through the Age filter.

Steps to find people turning 65

1. Select the U.S. Consumers database
2. • At the top of the left sidebar, choose the U.S. Consumers database
3. Click Search for Leads
4. • This will open the lead search options
5. Click the Filters button
6. • The filter options will appear on the left sidebar
7. Go to the PERSONAL INFO filter set
8. • Select Age from this section
9. Use the CUSTOM tab in the Age filter
10. • Enter 64 in the age range boxes
    • This identifies consumers who are currently 64 years old (and will turn 65 within the next 12 months, depending on their birth month)
11. Select the month(s) you want to target
12. • Example: Choosing March and April will return consumers who are currently 64 but will celebrate their 65th birthday in those months
13. Add additional targeting criteria as needed
14. • You can refine further by geography, income, lifestyle, or other filters
15. Apply filters
16. • Click Apply Filters to generate your list
17. Accept Sensitive Data Terms & Conditions
18. • Since age falls under Sensitive Data, review the terms and click Accept to proceed to the results grid