The Household Income filter lets you identify consumers by their estimated income levels. This helps you focus on the households most likely to afford your products or services.

Income ranges

You can choose from income ranges in $10,000 increments, starting with “Under $20,000” and going up to “$500,000+.”

Why this matters

Filtering by household income is especially useful for businesses selling products or services that depend on disposable income.

Example: A travel agency offering luxury vacation packages can select higher income brackets to reach households most likely to purchase expensive trips.

Related filters

This selection is closely related to the Personal Finance/High Tech filter, which details a household’s financial behaviors and technology adoption.