Salesgenie’s Automobile Owner Database is one of the most comprehensive sources of consumer automotive data available. It’s designed to support direct mail, telemarketing, email marketing, and display advertising, making it a valuable tool for reaching consumers based on the vehicles they drive.

Why this data matters

The type of vehicle a household owns can reveal important lifestyle and purchasing patterns. While the database is a natural fit for auto-related products and services, it also provides insights that can be applied across other industries.

• After-market vehicle warranties: Identify households with older or high-mileage vehicles
• Home services: Households with multiple cars may need larger garages or driveway-related services
• High-end collectibles: Ownership of ultra-luxury vehicles often signals high wealth and buying power

Searchable criteria

You can filter the Automobile Owner Database using:

• Number of Vehicles in a Household
• Vehicle Make
• Vehicle Model
• Vehicle Year
• Vehicle Purchase Date
• Vehicle Fuel Type: Bio-Diesel, Diesel, Diesel Hybrid, Flex Fuel, Gasoline, Hydrogen Fuel Cell, Plug-in Hybrid, Electric, Natural Gas, Gas/Electric Hybrid, Propane
• Vehicle Type: Bus, Car, SUV, Truck, or Van
• Luxury Vehicles
• Domestic or Import Vehicle
• Only Households with Vehicle Information

Pro Tip: To find boat owners, use the Housing Characteristics filter set.